Placebos are not a secret, but they aren't accessible enough. Knowing about it empowers you to think about your symptoms in a bigger, better way.

The placebo effect is about giving the patient an idea. That idea comes in pill form, but it’s the thought that does the work. Our products are designed to be the simplest possible way to deliver that idea.

Since there's no expensive medication to pay for, placebos can cost a fraction of the price of designer pharmaceuticals.